CASE STUDY:

National Natural Foods Retail Demo Partner

The mission

Bring Plant Milk Cheese and butter to the masses via the foodie truck tour to broaden our perspective on what cheese and dairy can be.

The outcome

We exceeded our goals at every turn

128,000

Customer interactions.

99%

Staff show rate

7700

Rider education momanets

6300

In person app downloads

Our Process

Phase 1

 Define Success - Strategic Planning | KPI Development | Program Design
Every great campaign starts with clarity. We align with your team to understand your goals—whether that’s trial, awareness, engagement, or conversion—and build a strategy with KPIs that actually matter.

Phase 2

Target with Precision - Consumer Targeting | Market Segmentation
We pinpoint your ideal audiences and environments—using data, local insights, and experience—to ensure your brand shows up where it’s most likely to be seen, sampled, and shared.

Phase 3

Measure What Matters - Data Capture | Reporting Dashboards | ROI Analysis
We build accountability into every activation. From foot traffic and impressions to sample-to-sale ratios and social amplification, we measure performance in real time to track ROI and optimize on the fly.

Phase 4

Create the Unexpected - Creative Production | Pop-Up Experiences | Mobile Tours
This is where the magic happens. We design immersive, on-brand moments that surprise and delight—cutting through the noise and leaving lasting impressions that drive real-world results.

How it all came together

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Why people believe in us!

Product marketing that moves people...

Let’s speak to our team

Chat with our team to get expert insights into your unique challenges
Contact Sales

National Alcohol Off-Premise Demo Program

Contact Sales

69,254

Quality Engagements

2000+

Activated in-store, retail demos throughout the US

8000

Total Hours

About Beefeater

Challenge

  • Generate awareness around Beefeater Gin and its awards
  • Drive in-store sales of Beefeater and Beefeater 24

Highlights

  • Organized over 2000 sampling events in 16 markets nationally
  • Partnered with Fever-Tree Tonic to offer samples of Beefeater with a popular pairing
  • Engaged with consumers about the brand’s history and recent awards
  • 128 Brand Ambassadors for a total of 6 months
  • Generated a 19.5% increase in sales
  • On average, more than 4 bottle sold per hour for each activation, resulting in 26,686 bottles sold.

Check out other Case Studies

Let’s speak to our team

Chat with our team to get expert insights into your unique challenges
Contact Sales