CASE STUDY:

National Natural Foods Retail Demo Partner

The mission

Bring Plant Milk Cheese and butter to the masses via the foodie truck tour to broaden our perspective on what cheese and dairy can be.

The outcome

We exceeded our goals at every turn

128,000

Customer interactions.

99%

Staff show rate

7700

Rider education momanets

6300

In person app downloads

Our Process

Phase 1

 Define Success - Strategic Planning | KPI Development | Program Design
Every great campaign starts with clarity. We align with your team to understand your goals—whether that’s trial, awareness, engagement, or conversion—and build a strategy with KPIs that actually matter.

Phase 2

Target with Precision - Consumer Targeting | Market Segmentation
We pinpoint your ideal audiences and environments—using data, local insights, and experience—to ensure your brand shows up where it’s most likely to be seen, sampled, and shared.

Phase 3

Measure What Matters - Data Capture | Reporting Dashboards | ROI Analysis
We build accountability into every activation. From foot traffic and impressions to sample-to-sale ratios and social amplification, we measure performance in real time to track ROI and optimize on the fly.

Phase 4

Create the Unexpected - Creative Production | Pop-Up Experiences | Mobile Tours
This is where the magic happens. We design immersive, on-brand moments that surprise and delight—cutting through the noise and leaving lasting impressions that drive real-world results.

How it all came together

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Why people believe in us!

Product marketing that moves people...

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Event Activation, Product Sampling, Consumer Electronics & Technology

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Hosted

NFC-focused giveaways to drive first time use (music downloads, VIP venue access, etc.)

Nationwide

Managed logistics and staffing for all events

Custom

Developed custom reporting system tying all venues together into 1 single reporting portal

About Samsung

Challenge

  • Drove brand awareness around Samsung NFC technology through brand ambassadors and corporate event planning.
  • Helped owners try NFC at least once to overcome learning curve barrier.

Highlights

  • Organized over 2,500 corporate events in 6 months across 42 different venues (sports, music, etc.)
  • Product demos and direct engagement introduced consumers to their device’s NFC capabilities.

Check out other Case Studies

Let’s speak to our team

Chat with our team to get expert insights into your unique challenges
Contact Sales