CASE STUDY:

National Natural Foods Retail Demo Partner

The mission

Bring Plant Milk Cheese and butter to the masses via the foodie truck tour to broaden our perspective on what cheese and dairy can be.

The outcome

We exceeded our goals at every turn

128,000

Customer interactions.

99%

Staff show rate

7700

Rider education momanets

6300

In person app downloads

Our Process

Phase 1

 Define Success - Strategic Planning | KPI Development | Program Design
Every great campaign starts with clarity. We align with your team to understand your goals—whether that’s trial, awareness, engagement, or conversion—and build a strategy with KPIs that actually matter.

Phase 2

Target with Precision - Consumer Targeting | Market Segmentation
We pinpoint your ideal audiences and environments—using data, local insights, and experience—to ensure your brand shows up where it’s most likely to be seen, sampled, and shared.

Phase 3

Measure What Matters - Data Capture | Reporting Dashboards | ROI Analysis
We build accountability into every activation. From foot traffic and impressions to sample-to-sale ratios and social amplification, we measure performance in real time to track ROI and optimize on the fly.

Phase 4

Create the Unexpected - Creative Production | Pop-Up Experiences | Mobile Tours
This is where the magic happens. We design immersive, on-brand moments that surprise and delight—cutting through the noise and leaving lasting impressions that drive real-world results.

How it all came together

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Why people believe in us!

Product marketing that moves people...

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Product Sampling, Event Activation, Retail & Consumer Packaged Goods

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20%

Resulted in 20% increase in Marketshare. Expanded to 10 additional markets over 5 years

Added

Added Los Angeles, Miami, New York & more

Team

Entire team was bought out and brought internally within Nestle organization

About Nesquik

Challenge

  • Reintroduced the Nesquik brand and its milk products to adult consumers in SF Bay Area.
  • Showed the impact of experiential marketing against all other marketing/media options by using ideas like street teams and offering event staffing jobs.
  • Helped the brand develop a viral presence by using brand awareness techniques.

Highlights

  • Yearlong campaign with hundreds of Nesquik sampling events executing simultaneously across SF Bay Area.
  • Utilized the Nesquik bunny, and a branded vehicle, in conjunction with a 6-day/wk city team for a 1-year long ‘test’.
  • Interactive games, competitions, sweepstakes events to drive social shares and consumer engagement.
  • Strategic large-scale guerrilla PR stunts including a paparazzi flash mob during Oscar season.

Check out other Case Studies

Let’s speak to our team

Chat with our team to get expert insights into your unique challenges
Contact Sales