Bring Plant Milk Cheese and butter to the masses via the foodie truck tour to broaden our perspective on what cheese and dairy can be.
The outcome
We exceeded our goals at every turn
128,000
Customer interactions.
99%
Staff show rate
7700
Rider education momanets
6300
In person app downloads
Our Process
Phase 1
Define Success - Strategic Planning | KPI Development | Program Design Every great campaign starts with clarity. We align with your team to understand your goals—whether that’s trial, awareness, engagement, or conversion—and build a strategy with KPIs that actually matter.
Phase 2
Target with Precision - Consumer Targeting | Market Segmentation We pinpoint your ideal audiences and environments—using data, local insights, and experience—to ensure your brand shows up where it’s most likely to be seen, sampled, and shared.
Phase 3
Measure What Matters - Data Capture | Reporting Dashboards | ROI Analysis We build accountability into every activation. From foot traffic and impressions to sample-to-sale ratios and social amplification, we measure performance in real time to track ROI and optimize on the fly.
Phase 4
Create the Unexpected - Creative Production | Pop-Up Experiences | Mobile Tours This is where the magic happens. We design immersive, on-brand moments that surprise and delight—cutting through the noise and leaving lasting impressions that drive real-world results.
How it all came together
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Why people believe in us!
Product marketing that moves people...
"Attack! has been a great partner to Humm. Their attention to our brand and the performance of each and every demo has helped to make our demos more and more successful. Attack! has helped us find solutions to scaling our field activations. The team is collaborative, solution-focused and performance driven. I am very happy to have them as a national demo & event staffing partner."
Humm Kombucha
Field Marketing Manager
Tim Stanton
"Attack!'s loyal talent network and strong management team allowed us to quickly and effectively scale across dozens of markets seemingly overnight. But they didn't stop there. Ongoing collaboration between their management and local teams meant high reliability (ambassadors show up!), and locally-nuanced activation of an otherwise national campaign."
LIME
Head Of Field Marketing
Tony Paske
"The team at Attack! provides incredible support for our programs, bringing amazing organization, people and flexibility for our programs. I am extremely impressed with Attack! and how they strive for the best for us!"
FreemanXP
BDM
Courtney Case
"Attack! has been a valued partner to Lyft in providing contingent workforces and event staff nationally. In addition to excellent staff, the tech platform developed by Attack! has enabled Lyft to more easily and effectively book, manage and pay our field teams across all of our regions. We appreciate and value the ongoing partnership we have with Attack!"
Lyft
Senior Manager
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Activated in-store, retail demos throughout the Us
About Bobo's
Bobo's Oat Bars are a better-for-you snack envisioned by a Colorado Mom to feed her daugher "Bobo". They now have PB&Js, stuffed Bobo's and several other varieties of good, healthy, baked snack bars.