CASE STUDY:

National Natural Foods Retail Demo Partner

The mission

Bring Plant Milk Cheese and butter to the masses via the foodie truck tour to broaden our perspective on what cheese and dairy can be.

The outcome

We exceeded our goals at every turn

128,000

Customer interactions.

99%

Staff show rate

7700

Rider education momanets

6300

In person app downloads

Our Process

Phase 1

 Define Success - Strategic Planning | KPI Development | Program Design
Every great campaign starts with clarity. We align with your team to understand your goals—whether that’s trial, awareness, engagement, or conversion—and build a strategy with KPIs that actually matter.

Phase 2

Target with Precision - Consumer Targeting | Market Segmentation
We pinpoint your ideal audiences and environments—using data, local insights, and experience—to ensure your brand shows up where it’s most likely to be seen, sampled, and shared.

Phase 3

Measure What Matters - Data Capture | Reporting Dashboards | ROI Analysis
We build accountability into every activation. From foot traffic and impressions to sample-to-sale ratios and social amplification, we measure performance in real time to track ROI and optimize on the fly.

Phase 4

Create the Unexpected - Creative Production | Pop-Up Experiences | Mobile Tours
This is where the magic happens. We design immersive, on-brand moments that surprise and delight—cutting through the noise and leaving lasting impressions that drive real-world results.

How it all came together

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Why people believe in us!

Product marketing that moves people...

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Mobile Marketing Tours, Experiential, Event Activation, Product Engagement

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4000

Engagements were made

6

Major markets visited

Success

Successfully coordinated travel and packing of Merrell products and booth across the nation

About Merrell

Challenge

  • As part of a national safety initiative, the 'Respect the Ride' campaign, Attack was tasked with deploying on-the-ground safety ambassadors to educate local communities about rider safety
  • Quickly and effectively scale across 28 markets in a short time
  • Ensure collaboration and management of a locally-nuanced activation of a national campaign
  • Need for superior reporting capabilities in order to gain data quickly for continual optimization

Highlights

  • Efficiently recruit, train, and schedule Field Market Managers and Brand Ambassadors across 28 markets
  • Collaborated with Lime HQ and Local Lime Ops teams on scheduling, event, and location preferences
  • Create customized local schedules for each market to activate 4-5 days a week for 4 weeks
  • Developed management processes/procedures, which lead to a nearly perfect staff show rate of 99%
  • Designed & developed a custom reporting tool to monitor results at a national, local, and daily level

Check out other Case Studies

Let’s speak to our team

Chat with our team to get expert insights into your unique challenges
Contact Sales